ATtitude. changes. culture.
WE EMBRACE THE TRUTH OF BEING HUMAN
The result of deep introspection will always land at the same destination - unreserved humility. No matter what great feats we as humans or organizations accomplish, ultimately we are human. We have strengths and weaknesses. We can grow and we can regress. We can acknowledge the human factors that optimize our environment to enable success or we can ignore them and open ourselves and others up for failure and accidents.
We help organizations become better versions of themselves.
With care and respect we help you find the truth in your organizational culture.
We help to establish those attitudes you desire most from your people.
We effect change for good where it is needed most in organizations and communities.
OUR CONSULTANTS

Lydia de Villiers
Associate Growth Partner
Lydia is passionate about the Human Factor. She can relate deeply to how life events can shape us, and how we can turn trauma into growth, based on her personal experiences. She partners with her clients to help them remove the unseen barriers and walks with them on their new path to greatness (sometimes she runs with them too!). Lydia relies on her Human Factors knowledge gained through her Bachelor of Arts, majoring in Occupational Psychology with distinction and Communication Sciences. She is currently furthering her studies in the Social Sciences.




Prof. Henri Bezuidenhout
Professor of International Trade
As a professor of International Trade, Prof Bezuidenhout has built up teaching and training credentials at home and abroad. He teaches various International Trade subjects at the post-graduate level at North-West University incl. Policy, Marketing and Cross Border Business Principles. He has taught related work in Thailand, Finland, The Netherlands, and the USA. He has written more than 20 peer-reviewed papers on Foreign Direct Investment, Investment Promotion and Export Promotion in Africa. He has presented his research at conferences from Indonesia and Hongkong to Canada and the US.
Prof Bezuidenhout’s passion, which arose from his research on doing business in Africa, is the importance of Cross-Cultural Competency in Leadership Across Borders. He is the only person in the world holding all 7 major Cultural Training Certifications. He has also visited more than 50 countries and worked with people from more than 110 countries.
- Cultural Intelligence Centre: CQ certified Comprehensive including Unconscious Bias
- Richard Lewis Communications: Teaching Cross-Cultural Competence course (Level II)
- INSEAD Erin Meyer: Leading Across Borders and Cultures
- Hofstede-Insights: Associate Certified Partner in Intercultural management and Advanced Organisational Culture
- Trompenaars Hampden-Turner: Certified Licensee in the 7 Dimensions of Culture and Dilemma Reconciliation
- Berlitz TMC: Cultural Orientations Approach Practitioner
ICI Knowledge Workx: Inter-Cultural Intelligence Certified Practitioner
Supporting his teaching and training credentials, Prof Bezuidenhout is also a certified executive coach with International Coach Federation and Gallup StrengthsFinder Certifications. As a coach, he focuses on High Performing Teams and Organisational Transformation.
- International Coach Federation – Associate Certified Coach with more than 500 hours of Coaching
- Advanced Certified Gallup Strengths Coach: High-Performance Teams
Most recently, he completed the Stanford Graduate School of Business Lead Certificate program, Prof Bezuidenhout is consolidating his background, qualifications, and passions in Intercultural Leadership Development through Personal, Team and Organisational Change and Development.

Jaco van der Westhuizen, PhD
Human Factors Consultant
As an Air Traffic Controller and Human Factors Specialist in the aviation industry, I am experienced and skilled in Safety Management Systems. I bring expertise in the design and implementation of human-centered safety programs solutions, based on complexity theory and systems thinking. I attained my PhD in Organizational Behavior from the University of Pretoria.


Richard Greef
Airline Pilot
Richard has been flying for 32 years, since his first flying lesson on his 16th birthday. After leaving school, he joined the military where he was trained as a fighter pilot and an instructor in the South African Air Force.
Today he is an experienced airline pilot who has flown as a first officer and a captain for various airlines and is currently a first officer flying Boeing 747’s for an Asian cargo airline. When not flying airliners he can often be spotted at his favourite flying club flying classic light aircraft.
His extensive military, training, airline and volunteer experience has helped form a solid foundation of knowledge in human factors that he is eager to share with people from any background and assist in applying in any environment. He has a passion for the psychology behind human factors in the aviation environment and sees a very strong correlation between his industry and the potential for cross pollinating what he has learnt into other environments in other professions.
PROFESSIONAL AFFILIATIONS
- North American Human Factors and Ergonomics Society - Member of Training Review Panel
- Royal Aeronautical Society - Member
- British Psychological Society - Associate Member
- Canadian Positive Psychology Association - Member
- Royal Canadian Legion - Full member as Commonwealth Veteran
- College of Professional Pilots of Canada - Member
- International Civil Aviation Organization - Airline Transport Pilot Certification
- International Coach Federation - Member